Diversity and representation in business media: Empowering Middle Eastern voices
Why is diversity and representation in business media important for the Middle East?
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Shereen Abdulla
- May 22
- 4 min
How brands can safeguard children in the digital age
This article explores how companies can protect young users through transparency, ethical practices, privacy, and data protection.
Shereen Abdulla
- May 15
- 1 min
Brace for content creation headwinds
What are the challenges marketing executives face when creating content for brands?
Hawra Ali
- May 8
- 3 min
Applying animation techniques to business media
From social media content to commercials and explainer videos, animation can be a terrific tool to create engaging business media content.
Shereen Abdulla
- May 1
- 2 min
Making the most of your content
Approaching your content with the intention to repurpose across platforms allows you to make the most of your hard work.
Shereen Abdulla
- Apr 24
- 2 min
The Big Eidyah Bash: Financial Services Companies' Guide to Creating Content for Eid al-Fitr
We take a witty and humorous look at some of the creative content marketing ideas that financial services companies used for Eid al-Fitr.
Shereen Abdulla
- Apr 17
- 2 min
Funneling organic leads through content marketing into your user acquisition funnel
Content marketing plays a crucial role in a business's user acquisition funnel by attracting, engaging, and converting potential customers.
Shereen Abdulla
- Apr 10
- 3 min
9 Types of digital formats for organic content marketing
When it comes to your digital marketing strategy, here are 9 types of content you can create to nurture leads organically.
Shereen Abdulla
- Apr 3
- 4 min
How to set your marketing strategy, and where content fits in
A marketing strategy is essential for any business to achieve its objectives, as it acts as a roadmap to follow on marketing initiatives.
Shereen Abdulla
- Mar 27
- 2 min
Leveraging content during Ramadan — a time to sell or give?
Ramadan is a big deal for Muslims all around the world! Beyond it being a time for binging on samboosas during iftar and luqaimat during suh
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