The Client's Problem
Client's Challenge
Sheraa, Sharjah’s national entrepreneurship center, sought to revitalize its annual startup conference, the Sharjah Entrepreneurial Festival (SEF). Having hosted the event multiple times, Sheraa aimed to attract a larger audience by injecting fresh programming ideas.
Challenges Addressed for Sheraa
Rejuvenating SEF to attract a larger audience and maintain relevance in subsequent years.
Ensuring Season 2 of the SEF podcast built on the success of Season 1 while introducing new elements to captivate listeners.
The Solution We Provided Them
Podcast Strategy
Developed a comprehensive strategy for Season 2 of SEF’s podcast, defining overarching themes, goals, and target audience.
Ensured Season 2 built on the success of Season 1 while introducing fresh elements to engage listeners.
Curating Topics and Agenda Planning
Identified relevant and thought-provoking topics to ensure each episode offered valuable insights and fostered meaningful discussions.
Curation of Guests and Hosts
Carefully curated guests and hosts for over 50 episodes of Season 2, ranging from industry experts to innovators and thought leaders.
Aimed to create a compelling lineup that would inspire and inform Sheraa’s audience.
Selection of Episode Topics and Discussion Points
Crafted each episode to provide value through in-depth explorations of industry trends, thought-provoking debates, or inspiring success stories.
Results Achieved
Increased Engagement: Season 2 of the SEF podcast garnered increased engagement from listeners, attracting a larger audience to Sheraa's platform.
Enhanced Relevance: Refreshed programming and compelling episode topics ensured SEF remained relevant and appealing to both new and returning attendees.
Inspiring Content: Curated guests and discussion points sparked inspiration and informed Sheraa’s audience, fostering a vibrant entrepreneurial community.
Brand Amplification: The success of Season 2 amplified Sheraa's brand presence, establishing it as a leading voice in entrepreneurship and innovation.
Conclusion
Through our collaboration with Spark! Studios, Sheraa successfully revitalized its SEF conference with Season 2 of the podcast. By implementing a comprehensive strategy and curating engaging content, Sheraa attracted a larger audience, maintained relevance, and amplified its brand presence in the entrepreneurship ecosystem. This approach not only elevated the SEF experience but also reinforced Sheraa’s commitment to fostering innovation and entrepreneurship in Sharjah and beyond.