Updated: Aug 28
Eid al-Fitr has just passed, but we can't forget the fun that financial services companies had while creating content for their customers during this festive season. From Eidyah promotions to hilarious social media campaigns, companies had a blast engaging with their audience during Eid.
In this blog post, we will take a witty and humorous look at some of the creative content marketing ideas that financial services companies used during the Eid al-Fitr celebrations.
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Discounts masked as Eidyah promotions
One of the most significant aspects of the Eid holidays is the tradition of giving and receiving Eidyah gifts. Financial services companies can capitalize on this tradition by creating Eidyah promotions that will appeal to customers who want to give money to their loved ones during Eid. From cashback offers on money transfers to discounts on prepaid debit cards, companies can get creative with Eidyah promotions to make it more appealing to their customers.
Here’s an example from CoinMENA doing just that:
Here’s another example from BitOasis offering Eidyah with a twist: a good-old raffle draw!
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Sharing stats that will make you go "Wow!"
During the Eid holidays, people tend to spend more money on gifts and celebrations, making it an excellent time for financial services companies to share data and statistics about Eid behaviors. For instance, companies could share information about how much people typically spend on Eidyah gifts or which types of gifts are most popular. Additionally, financial services companies can analyze consumer spending patterns during Eid and offer insights into spending habits and trends.
Here’s an example of an Instagram carousel posted by Thundr sharing stats around Eid in a visually-appealing way, whilst still being jam-packed with data! Though the way that they shared this data is relevant to their business model — access to wealth-building tools for Gen Z.
Getting creative with content
Financial services companies can create various content types, such as blog posts, social media campaigns, and videos, to engage with their customers during Eid. For example, companies can create informative blog posts about the history and significance of Eid, tips for managing money during the holiday season, or how to create a budget for Eid celebrations. Additionally, they can create social media campaigns that encourage customers to share their favorite Eid memories, using a branded hashtag to encourage engagement.
To create a buzz around Eid-related content, financial services companies can partner with influencers and content creators. For instance, they can work with popular bloggers or social media personalities to create sponsored content around Eid, such as gift guides or makeup tutorials for Eid parties. By doing so, companies can effectively reach younger audiences who are more likely to be active on social media and follow influencers.
Eid al-Fitr may have passed, but the hilarious content created by financial services companies during this festive season will stay with us forever. From Eidyah promotions that made us laugh to content that made us go "wow!", companies got hilariously creative in engaging with their customers during Eid. The key is to keep the tone witty, stay relevant, and deliver content that resonates with the audience during the festive season. We can't wait to see what the companies come up with next year!