Learn how to engage and grow your audience through organic marketing by actually creating and publishing content throughout our program
WHO’S THIS PROGRAM FOR?
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Business leaders looking to establish their content marketing
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B2B and B2C businesses
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Businesses that are in the finance and tech space
WE’LL TEACH YOU THE SECRETS OF SUCCESSFUL CONTENT MARKETING
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Learn everything there is to know about creating content for organic marketing
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Develop a content marketing workflow for your business to achieve consistency and sustainably
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Plan your content schedule for the rest of the year
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Assign resources to make it all happen!
In addition to classroom learning, you'll also create winning content under our guidance during office hours
HERE’S HOW THE PROGRAM IS STRUCTURED
The total duration of the program is 4 weeks.
Each week consists of:
A. Weekly 2-hour workshops
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Live online classroom sessions, instructor-led
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Will contain timeless and practical insights into our own experience building content for companies in finance, business, and tech, along with Middle East audience insights
B. Weekly assignments
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Worksheets, tasks, and templates based on workshop material
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Designed so that you can get to work on your content strategy and baseline
C. Weekly 30-minute office hours
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Intended to give you 1:1 access to review your assignments
PROGRAM PARTICIPANTS WILL RECEIVE THESE EXCLUSIVE BONUS RESOURCES
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Video library containing over 8 hours of recorded workshop content and classroom Q&A content across 4 lessons
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100+ page ebook containing all workshop presentation materials
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Playbook containing all actionable worksheets, tasks, and templates shared throughout the course
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Access to private slack community to exchange ideas with program participants in your cohort, as well as future cohorts
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Lifelong learning through access to additional content from future cohorts, including exclusive interviews
WHAT YOU STAND TO GAIN BY LEARNING ABOUT CONTENT MARKETING
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Digital presence — Share information about your product features, company updates, industry news, and insider tips
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Influence your audience — Connect with existing and future customers based on shared values to drive engagement
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Brand awareness — Build credibility and trust with your audience and drive future sales
CREATING ENGAGING CONTENT IS EASIER SAID THAN DONE WITHOUT GUIDANCE
That's probably because:
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It's hard to communicate clearly whilst getting across all the right points
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Your content won't resonate if it comes across as "too corporate"
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So much to tell, such short attention spans!
That's where our program comes in!
HERE'S WHAT YOU'LL LEARN THROUGHOUT THE PROGRAM
WEEK 1
Introduction to content marketing
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Understand content marketing vs wider marketing
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Understand push vs pull marketing
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Set your sales funnel
Setting a content marketing strategy
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Set your channel strategy (based on personas)
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Define your content pillars based on audience and competitor analysis
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Best-practices from case studies (split by industry and business model B2B vs B2C)
WEEK 2
Driving traffic through blogs
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Understand blogging for SEO
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Set your blog strategy
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Identify keywords
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Learn to drive traffic to your blog through social media and newsletters
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Understand blog metrics
Editorial content
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Learn to drive traffic through lead magnets and reports
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Learn to drive traffic through organic newsletters
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Differentiate between email automations vs broadcasts
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Differentiate between pull vs push in emails
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Understand email metrics
Graphic content
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Learn about visual storytelling
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Learn to utilize infographics and data visualization
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Understand how to transform editorial content into graphical content
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Differentiate between live vs produced video
WEEK 3
Video content
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Differentiate between short vs long-form content
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Push vs pull marketing in video
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Learn best practices from video case studies by industry and by business model (B2B vs B2C)
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Receive your video gear starter kit
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Learn about editing software
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Learn to incorporate graphics to drive engagement
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Understand when to use live video
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Understand video metrics
Podcast content
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Differentiate between live vs produced audio
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Differentiate between video vs audio content
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Learn about podcast formats (guest and host structures)
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Understand show segment types
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Learn about podcast case studies by industry and by business model (B2B vs B2C)
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Set up distribution from host to audio streaming networks
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Receive your audio gear starter kit
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Learn about marketing audio content vs visual content
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Define your podcast metrics
WEEK 4
Your content operations
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Decide between hiring vs outsourcing content creation across content type and production stage
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Decide between buying vs renting gear
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Map your content creation workflow & repurposing (macro to micro)
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Define your publication cadence
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Set a content calendar
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Set editorial guidelines
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Set a scorecard and review/ iteration process
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Plan your budget
WHAT OUR CLIENTS THINK
Working with Sparks studios has been a pleasure! Shereen clearly has a strong background on the innovation ecosystem in the region, enabling her to deliver relevant and insightful communication and pitch sessions tailored to a cohort of Tech startups. The sessions supported startups to structure their pitches and communicate their solutions clearly and more effectively to their target audiences.
- SENIOR MANAGER AT DIFC INNOVATION HUB
THE PROGRAM COSTS AED 2,934.65 (INCLUDING UAE VAT)
100% Satisfaction Guarantee
We want your investment in this program to be a complete no-brainer for you.
If, by the end of the first week of the program, you don't find the workshops and office hours beneficial, let us know and we’ll happily offer you a full refund payment to the method of original purchase.
HI, I’M SHEREEN, AND I’LL BE YOUR PROGRAM INSTRUCTOR
I’ve already gone through the process of nailing how startups utilize content marketing for impactful storytelling with several of your peers in finance, business, and tech. Together, we’ve spent countless time creating visual and written multi-media content to engage audiences.
So, let me bring you up to speed instead of you trying to figure things out from scratch by yourself.
I’ll also ensure that, during our office hours, we tailor all program lessons to your startup so that your outcomes are personalized to your company’s specific needs.
I have over 13+ years of experience in the finance and business industry working with public and private sector companies on tech and marketing. So, I likely already understand how your business works deeply, which will allow me to help you better communicate your likely complex/ technical aspects to people both in and outside of your industry.
PS- I’m Middle Eastern (born and raised) which gives me a deep understanding of the media consumption behaviors of local consumers and institutions.
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